Pinball Films are a Newcastle upon Tyne-based film production company who specialise in outsider cinema. They approached Velcrobelly for a website design that would showcase their unique filmmaking ethos and create an online presence.
Velcrobelly worked with Pinball Films to approach the website design as they would a film shoot. They started with a storyboard, location scouting, set design, and finally shooting an entire series of photographs to form the cinematography of their website. Velcrobelly framed the film stills and created a crisp, idiosyncratic interface for the text content that would populate the site.