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Tyneside Cinema Appeal 2014 – fundraising campaign design

Client: Tyneside Cinema

This project has been archived. For up-to-date design projects please check out my portfolio

Tyneside Cinema commissioned Velcrobelly to design the identity and printed materials for their 2013-2014 fundraising Appeal.

This campaign encourages film-lovers and the Tyneside’s enthusiastic audience to help raise capital towards building a brand new cinema screen, video art gallery and café bar.

A focal point for the campaign design is establishing a distinct visual frontage for the cinema building, to demonstrate that this is a large-scale development which will change the face of Pilgrim Street.

Although the cinema occupies a significant amount of real estate on its block, it has lacked a significant street-level entrance on Pilgrim Street, with the main entrance currently tucked away on High Friar Lane. The architectural line-art illustration of the building is used to quickly and simply demonstrate how the building will grow as a result of the development.

The campaign comprised of logo and identity design, leaflets, posters, sponsorship packs, advertising, T-shirts and building graphics.

Video by Northern Stars

Tyneside Cinema Appeal leaflet design
Tyneside Cinema Appeal leaflet design
Tyneside Cinema Appeal t-shirt design
Tyneside Cinema Appeal floor vinyl on display in cinema foyer
Crossing Cultures – Print design for a foreign language film season
Poems for Screaming Steel: Art, War and Trauma

Velcrobelly
Studio A, The Biscuit Factory
16 Stoddart Street
Newcastle upon Tyne
NE2 1AN

Contact David McClure
Telephone: +44 (0) 7946 642 161
info at velcrobelly.co.uk

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