Carter is 40 – campaign branding

Client: Tyneside Cinema

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An exciting opportunity to design the campaign branding for Carter is 40; aseason of film screenings and special events at Tyneside Cinema celebrating the 40th anniversary of Mike Hodge’s gritty northern classic, Get Carter. Velcrobelly designed a variety of literature, advertising, displays and even a beer mat for your bitter (‘…in a thin glass!’).

The image is a digital painting of Michael Caine in his iconic pose, made famous by the BFI re-release of the film in 1999.