Fair Play
Logo design for a theatre sector initiative supporting people from working-class backgrounds
Overview
RTYDS is the UK’s leading programme for paid professional development in theatre, supporting emerging directors and theatre makers across the country. We’ve been proud to support RTYDS for over a decade, providing ongoing graphic design and web design services.
Their latest initiative, Fair Play, focuses on improving access and equity within the theatre industry by supporting working-class artists. The programme addresses the structural and financial barriers that often prevent people from sustaining careers in theatre, helping them not just enter the field, but thrive in it long-term.
Design Approach
RTYDS approached us to create a logo and visual identity for Fair Play – one that could clearly express the themes of fairness, inclusion, and opportunity.
We explored multiple design directions before arriving at a simple yet impactful typographic logo. The final design cleverly incorporates two key symbols:
- An equals sign (=) to represent equality and fairness
- A triangular play symbol to reflect action and progression
These elements work together to create a logo that is bold, meaningful, and versatile.
Expanded visual identity
To support the brand across multiple platforms, we developed a flexible graphic system using:
- Patterned motifs based on the equals and play symbols
- Dynamic display containers shaped like play icons for use in promotional materials
This graphic toolkit ensures the Fair Play identity is both cohesive and adaptable across digital, print, and social media channels.
Contact us to explore how we can help design inclusive, purpose-led visual identities for your arts or social impact initiative.