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Poster design alterations for the UK film market

Key art adaptation and design support for film distributors

In addition to original artwork, we also provide design support for adapting existing film key art for use in different regions – most commonly for the UK film distribution market.

A typical request involves transforming an international One Sheet poster (portrait format) into a UK Quad layout (landscape format). This process requires thoughtful visual adaptation to maintain the integrity and impact of the original design while aligning with UK cinema standards.

Common poster adaptation services include:

  • Reformatting layouts for UK Quad dimensions
  • Adding festival laurels and review quotes received since the original key art was produced
  • Translating and typesetting foreign language copy into English
  • Incorporating UK distributor logos and updated credits

We approach each adaptation with care, ensuring that the final artwork meets both technical specifications and audience expectations in the UK market.

Acknowledgement of original Art Direction
Please note that while we manage the UK adaptation and layout adjustments, the original key art and creative direction are the work of other talented designers. Our role is to localise and enhance the materials for UK distribution – not to claim authorship of the original concept.