The Unsigned Arch logo and identity design

Client: The Unsigned Arch

Music producer Isaac Parker invited Velcrobelly to design the logotype and brand identity for The Unsigned Arch; a Kickstarter-backed Youtube series showcasing bands and artists from throughout the North of England; on an incredible stage in front of a live audience.

The logo design draws inspiration from the show’s unique location – a beautiful room with a very distinct arch backdrop. The arch was distilled into a graphic symbol which also represents volume. The flowing lines of the symbol were then paired with a complementary typeface to create a distinct logo lockup.

Four candy bright colours were chosen to complement the brand identity and allow for tonal variation in poster designs.

Everything looks brilliant. Really good work, I very much appreciate it.
Isaac, The Unsigned Arch

If you’d like to discuss your creative design project, please contact David or call him on +44 (0) 7946 642 161.