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Logo design

Creative design of logotypes and brand icons for a variety of clients

We’ve designed logos, lockups, marks and symbols for a diverse range of brands, small businesses and creative projects. We can help you to distill the essence of your brand into a simple and engaging visual mark that speaks to your audience and stands out from the crowd. Read on to find out more about our logo design process.

If you’d like to find out more about our logo design process or discuss how we can work together, please contact David.

A grid of ten diverse logo designs and brand marks, featuring typographic logotypes and illustrated symbols.
A selection of logo designs from completed projects. Some designs are featured in more detail elsewhere in our portfolio

Research, ideation and sketching logo concepts

Our logo design process starts with a conversation. After getting to know our client and learn about the unique qualities of their business, we define a design brief to articulate the project goals. We then start market research, reference gathering and ideation – jotting down ideas and thoughts that we feel represent your brand – everything from the sublime to the surreal.

We then ideate and experiment with pages of sketches and doodles. This helps us to distill the essence of an impactful and engaging brand identity, sifting and refining ideas to their simplest, most elemental form.

Doodles and pencil sketches of a cartoon-style mermaid logo. The sketches start loose and simple, becoming more refined.
Pages of logo development sketches from Salt Market Social. Starting rough and loose before becoming more refined as design decisions are made.

Digital drafting, development and design

Once we’ve curated a range of solutions to the design brief, we begin the process of development in a digital work environment. This may involve drawing sketched ideas in a vector format for lossless scaling of graphic marks and refining typography.

As part of this digital process we test our work in mock-up designs – a logo is never used in isolation – to ensure that our design is always impactful in print, digital and social media environments. We look at minimum sizes, alignment, clear space and how colour can best be utilised to maximise impact.

Photos of the Salt Market Social logo inside the venue. A large, colourful, cartoon-style mermaid carries a tray of food and drinks.
The Salt Market Social logo in place at the venue as large format vinyl graphics.
An ornate garden design logo is embroidered with white thread onto a purple polo shirt
Damson Garden Design logo embroidered on staff clothing.
Engineering diagram showing how the TRL9 logo design is constructed. Grey lines and circles mark the scale, alignment and distance of design elements to each other.
Structural diagram of the TRL9 logo design
A stack of black business cards with a large white graphic logo on the front side. The logo says Arcane Bridge and has a simple beaker icon above the text.
Business cards for Arcane Bridge
Visual mock-ups of logo and branding designs applied to a report cover (left), beer bottle label (middle), and beer pump clip designs (right).
Logo and brand design applied to an engineering report (left), beer bottle labels (middle), and beer pump clips (right).
Alston Explorer
The Ballad of Johnny Longstaff