The Town Mouse Ale House – Logo design

Client: Sibley Brewing Company

The Town Mouse Ale House is a cosy, relaxed micropub in Newcastle upon Tyne which champions North East microbrewers and their unique craft beer creations.

Velcrobelly had a great experience working on this project with owner and publican Jon Sibley.

Jon was keen to avoid a twee figurehead as a solution and cited my Cuckoo series of illustrations as a suitably ‘eerie’ starting point.

This prompted a very playful period of experimentation; absorbing influences as diverse as Monty Python and British psych-horror films of the 1970s.

The final design subtly distills those influences into a bold graphic which pairs with a striking colour palette and a font which subtly hints at its horror roots.

Thank you! If I could give you a big sloppy kiss via the medium of email I would.
Jon Sibley

A limited edition fine-art print (pictured below) inspired by the original (earring-sporting) logo design is available to buy from our art shop.

Have a pint at The Town Mouse Ale House, 11 St Mary’s Place, Newcastle upon Tyne NE1 7PG.

If you’d like to discuss your creative design project, please contact David or call him on +44 (0) 7946 642 161.